![]() ![]() We’d learned a lesson, but we’d have to be careful where we would tread for some time. And while he couldn’t fire the person who put the problem on his desk, it would have been all too easy to point the finger at me. When it went wrong, he was ready to take responsibility. Probably instinctively conservative, he was ready to try something different to solve a problem. ![]() If you need any more clues as to why Steve Jobs picked Tim Cook to take on the leadership of Apple, this is one. To finish the excerpt, Bono also talked about Tim Cook’s leadership and why Steve Jobs chose him. It may not have worked, but we have to experiment, because the music business in its present form is not working for everyone.” “You talked us into an experiment,” he said. But subversive is hard to claim when you’re working with a company that’s about to be the biggest on Earth.įor all the custard pies it brought Apple – who swiftly provided a way to delete the album – Tim Cook never blinked. ![]() The part of me that will always be punk rock thought this was exactly what the Clash would do. But quite quickly we realised we’d bumped into a serious discussion about the access of big tech to our lives. It seems the U2’s singer’s vocal setback is temporary and not serious. (…) We were Santa Claus and we’d knocked a few bricks out as we went down the chimney with our bag of songs. Gloria by U2 Album: October ( 1981) Charted: 55 License This Song lyrics artistfacts Songfacts: The title is Latin for 'Glory,' and the Latin refrain of 'In Te Domine' means 'In You Lord.' (Did you know: Bono's stage name was originally Bono Vox, which is Latin for 'Good Voice'). 'Bono Vox' came from the name of a Dublin hearing-aid shop, Bonavox, whose name comes from the Latin for 'good voice'. And some people like to pour their own milk. In some cases, we poured it on to the good people’s cornflakes. I want to have fun and I want to change the world. On 9 September 2014, we didn’t just put our bottle of milk at the door but in every fridge in every house in town. The name Bono, meanwhile, came from a shortened version of the Latin words Bono Vox, meaning good voice, which began as a joke but stuck. While Bono thought adding the album to people’s iTunes could be like “junk mail,” the reaction was very different. While it’s interesting that Apple wasn’t thinking about subscriptions at the time – and it’s now one of the company’s most important bets – the first experiment didn’t go well. “But we’re not a subscription organisation.” Tim looked at me as if I was explaining the alphabet to an English professor. I said, “Yeah, like when Netflix buys the movie and gives it away to subscribers.” “You mean we pay for the album and then just distribute it?” I think you pay us for it, and then you give it away free, as a gift to people. “No,” I said, “I don’t think we give it away free. The point is to make sure musicians get paid.” “You want to give this music away free? But the whole point of what we’re trying to do at Apple is to not give away music free. Ten years had gone by since the Vertigo ads we were in his office in Cupertino, California – Guy Oseary, our new manager, me, Eddy Cue and Phil Schiller – and we’d just played the team some of our new Songs of Innocence album. In any case, given that Bono's first Lypton Village nickname was reportedly "Steinhegvanhuysenolegbangbangbangbang," I think that U2 fans and the media dodged a bullet with this one.“Free music?” asked Tim Cook, the CEO of Apple, with a look of mild incredulity. There are varying accounts of the origin of the name, but one source asserts that Guggi found the phrase "Bono Vox" in a hearing aid store in Dublin's O'Connell Street that sold "Bonavox" hearing aids. poorly grammatical) phrase meaning "good voice," "Bono Vox" is a nickname that was given to Paul David Hewson, lead singer of the Irish rock band U2, by a high school friend dubbed " Guggi" (who later became a vocalist for the Virgin Prunes) when they were members of a social group called " Lypton Village." The nickname has been shortened to " Bono" for all intents and purposes, and is pronounced with the same "bon" sound in " bonbon" (if you pronounce it "BONE-oh," you are referring, voluntarily or not, to Sonny Bono of Sonny and Cher fame). ![]()
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